Lexdray at Isetan (Tokyo)
We are extremely honored and proud to have seen our product launch last week at one of our favorite stores in the world, Isetan. If you haven't heard of Isetan, they are located in the Shinjuku region of Tokyo and they are a must visit for any shopping enthusiast while traveling in Tokyo. Their selection of product is second to none. Make sure to check out the Lexdray display on the 2nd Floor should you be visiting in the coming weeks. We look forward to a long relationship with the storied Japanese department store.
Lexdray Tokyo Packs in Warp Magazine (Japan)
Thank you again to our friends at Japanese publication WARP Magazine for featuring both the Black and Red versions of our recently released Tokyo Pack. The Jan-Feb 2016 issue should be on newsstands now!
Lexdray Whistler Pack in 2nd Magazine (Japan)
Look out for our Whistler Pack feature in the January issue of Japanese publication 2nd.
Gifts That Give Back Feature on Cult Edge
An enormous thanks to the team at Cult Edge for helping us spread the word regarding our initiative to raise money for Little Kids Rock, a national nonprofit 501(c)(3) organization that provides free instruments and music education to kids in underserved public schools. Together with Tony Royster, Jr. we are donating a percentage of sale proceeds for each Lexdray x TRJR Case sold in December and January. Please help us support this worthy cause.
Lexdray "Red" Tokyo Pack on Uncrate
One of our personal favorite blogs, Uncrate, recently included our W15 "Red" Tokyo Pack in the Globe Trot feature. Take a look!
Fatlace Holiday Gift Guide
Thank you Fatlace for including our W15 Red Tokyo Pack as part of your 2015 Holiday Gift Guide. We appreciate the support.
Holiday Gifts That Give Back
Lexdray to Donate Portion of Sales Proceeds to Benefit Music Education
We are giving back this season with a brand new initiative featuring world-renowned drummer and Lexdray brand ambassador Tony Royster Jr. We've teamed up with Tony to offer his collaboration drumstick bag with a percentage of sales going to Little Kids Rock - a national nonprofit 501(c)(3) organization that provides free instruments and music education to kids in underserved public schools.
The Lexdray x TRJR Case features various internal and external compartments as well as Tony Royster, Jr. patches and labels. Made from water-resistant nylon and twill, the case doubles as a durable everyday bag, with enough space for up to a 17-inch laptop. 500 pieces were produced as part of the collaboration.
Royster Jr. is regarded as one of the world's top drummer prodigies, and has toured with everyone from Joe Jonas to Jay-Z. Just 31 years old, Royster Jr. is also known for his philanthropy, holding free drumming workshops and motivation talks in communities across America.
To support Royster Jr.'s work and as part of Lexdray's commitment to social good, we are donating 15% of sales proceeds from the drumstick bag to benefit Little Kids Rock, starting today through the end of January 2016.
"As a music lover and father to two young kids, it only made sense for us to use this collaboration to promote music education in schools across the country," said Alex Drayer, founder and creative director of Lexdray. "By purchasing the Lexdray x TRJR Case, you are not only getting a go-to accessory for drummers and commuters alike, but also equipping thousands of students with musical knowledge and experiences for the future."
Since 2002, Little Kids Rock has given more than 400,000 underserved schoolchildren across the U.S. access to fun, engaging, music classes and brand new instruments at no cost to the students, teachers, or school districts.
Watch the video below to hear Tony's story and listen to why he loves his signature Lexdray stick bag.
Lexdray Interview on Roztayger
We've sold our product to New York based online shopping site Roztayger for some time now. They recently asked our Creative Director a series a questions about himself and how the brand came to be as part of their Designer Dialogue feature. Here's how it went.
Lexdray Chamonix Crewneck in Joker Magazine (Japan)
Big thanks to Joker Magazine for including our Chamonix Crewneck in the December 2015 issue.
Lexdray's Symmetry Collection Dressed in Red on Freshness
Our friends over at Freshness showed us some recent love with this featured post regarding the new red bags that make up Drop 2 of our W15 Symmetry Collection. Thanks Freshness.
