Lexdray to Donate Portion of Sales Proceeds to Benefit Music Education
We are giving back this season with a brand new initiative featuring world-renowned drummer and Lexdray brand ambassador Tony Royster Jr. We've teamed up with Tony to offer his collaboration drumstick bag with a percentage of sales going to Little Kids Rock - a national nonprofit 501(c)(3) organization that provides free instruments and music education to kids in underserved public schools.
The Lexdray x TRJR Case features various internal and external compartments as well as Tony Royster, Jr. patches and labels. Made from water-resistant nylon and twill, the case doubles as a durable everyday bag, with enough space for up to a 17-inch laptop. 500 pieces were produced as part of the collaboration.
Royster Jr. is regarded as one of the world's top drummer prodigies, and has toured with everyone from Joe Jonas to Jay-Z. Just 31 years old, Royster Jr. is also known for his philanthropy, holding free drumming workshops and motivation talks in communities across America.
To support Royster Jr.'s work and as part of Lexdray's commitment to social good, we are donating 15% of sales proceeds from the drumstick bag to benefit Little Kids Rock, starting today through the end of January 2016.
"As a music lover and father to two young kids, it only made sense for us to use this collaboration to promote music education in schools across the country," said Alex Drayer, founder and creative director of Lexdray. "By purchasing the Lexdray x TRJR Case, you are not only getting a go-to accessory for drummers and commuters alike, but also equipping thousands of students with musical knowledge and experiences for the future."
Since 2002, Little Kids Rock has given more than 400,000 underserved schoolchildren across the U.S. access to fun, engaging, music classes and brand new instruments at no cost to the students, teachers, or school districts.
Watch the video below to hear Tony's story and listen to why he loves his signature Lexdray stick bag.