Father's Day 2012 Promotion


Lexdray on Hypebeast Store

If you werent aware, Hypebeast has launched a new online shop...and we are thrilled to be working with them on the launch of their new venture. With their connections to brands worldwide, there's no telling what kind of curated line-up is soon to come. If you live in HK and have been contemplating a Lexdray purchase but didn't want to pay the duty costs, here's your access.  We are looking forward to a long relationship with the Hypebeast store.

NIKE Air Force 1 Bespoke by Lexdray - (Part 2)

I recently had the privilege of working with my friend iZ at 21 Mercer to create my own version of an AF1. It's become common practice these days to create your own Nike's, so I wanted to do what I could to separate this pair from the rest. I started by bringing in all of my own fabrics. Every fabric we used, excluding the sole and laces, are fabrics from our original Classified Collection as well as our collaboration project with Boylston Trading Co. They include 1680D ballistic nylon, lycra coated neoprene, 1000D TPE for the swoosh and lace holes, and even our webbing is used on the tongue. These shoes are crazy comfortable too, as the entire interior of the shoe is lined with neoprene.

This being my first pair of custom Nike's, I also decided to take it up a notch by having my man Jonathan Mannion shoot them for me. Here's what we came up with.


Troy Twins sporting Lexdray Boulder Packs

If you were like me last week and didn't know influential blogger Marcus Troy had a virtually identical twin, now ya know. Like Marcus, Ahmad Troy is soft spoken, intellectual and opinionated. Makes me like Marcus X 2. After my initial double-take, I couldn't resist getting them to pose for a photo with me...each sporting our Boulder Pack no less. Much appreciated Troy twins.

Camo is the new Black - Project Vegas 2012

With a steady flow of well dressed buyers, editors and chic attendees visiting our booth last week, I didn't get as much time as I would have liked to walk the show during Project's 3-day event, but I wanted to post a few images.  Of the endless booths and floorspace at the show, I was by far most impressed with "Project Wooster" curated by Nick Wooster. The aesthetic appeal of his beautifully curated section, consisting of mostly Japanese brands whose products could inspire anyone to love retail, will surely be adopted by trade shows worldwide.  Here are a few images I shot from Project Wooster.

Project Las Vegas - Feb 2012

Project, Magic, Slate and Workroom brought together a wealth of unbelievable brands, buyers, editors and talented people all around last week in Las Vegas. We were thrilled yet again with how well the show was put together and the response to our brand. Special thanks to Project and everyone that came out to show us support.  As a result of Project you will see our bags in a number of new curated specialty boutiques in the months to come.  

Rumble in the Jungle - Driven by Urban Daddy

Our Tokyo Pack took a hard core trip on the back roads of Bolivia alongside the new Hummer H1 Alpha.  Read the entire article here.

Lexdray in Women's Wear Daily

Special thanks to Delphine Germano, NYC liaison for Le Bon Marche (Paris) for her recent Lexdray mention in WWD.  Check out the article below.


Project New York - Invite

Last week was the Project New York show.  It was an unbelievably well run event and a pleasure to be part of...as it was our first trade show.  The space where the event was held on Mercer Street helps create an amazing atmosphere that complements the aesthetic of well curated brands that take part in the show.  Props to the Project team for upping their game this season.  We are looking forward to being part of the show next month in Las Vegas.

Fall 2012 on Highsnobiety

Highsnobiety posted some recent pics of our new Fall 2012 styles including the London Garment, Monte Carlo Wallet and Sau Paulo Sling.  As you can tell from the photos, we've also been working on some new colorways for the original Classified Collection styles in Navy, Khaki, Charcoal and Olive.  Stay tuned for more interior images.

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