Summer '14 Lifestyle Shoot
We recently completed an amazing lifestyle shoot featuring our Summer 2014 Collection. Together with the ultra-talented 5pts, we got up early to follow two riders as they ventured up the Pacific Coast Highway starting in Malibu. The small Summer collection, which consists of new editions of three of our signature styles (Tokyo Pack, Boulder Pack and Shanghai Tote), was inspired by the California coastline so the shoot was a natural fit. It also helped that we had two unique motorcycles including a Triumph Thruxton and extremely limited Ecosse Heretic from Ecosse Moto Works. Special thanks to our riders, and to 5pts for capturing the day.
Summer 2014 Collection
Inspired by the California coastline, we've reissued new editions of three of our signature styles for Summer '14. Beginning today, the Tokyo Pack, Boulder Pack and Shanghai Tote are available in black ballistic nylon with a custom camo lining, striped webbing and navy accents. In traditional Lexdray fashion, each has been produced in limited runs. Styles are available on lexdray.com and select Lexdray retail partners.
Lexdray x CU Buffs Mens Basketball
Each year we designate a program or foundation to donate product to and create some free of charge design work. This year we decided to work with the Colorado Mens Basketball Program (our Creative Director's alma mater). We recently delivered the appropriately named, Boulder Packs, to the Athletic Department which included a special Lexdray designed CU Buffs Hoops Patch stitched to the side of each bag. These were the final remaining khaki/black colored Boulder Packs, which are CU colors and a perfect match for the program. We look forward to future projects with the team and congratulate them on a successful 2013 season. Check out the images below.
Quake Me Out from InsideHook LA
Earthquakes have been far more plentiful than desired in recent weeks here in Southern California. For that reason, InsideHook has put together their suggested "survival kit" and included our Tahoe Duffel. While this duffel was indeed designed for travelers on-the-go with backpack straps to allow for a hands-free experience, we are not hoping to see images of anyone's survival kit in use.
Lexdray Feature on Behind The Hustle
Special thanks to the good crew over at Behind The Hustle for this recent post. They understand the hours it takes to get a brand off the ground and we appreciate the platform they've created to help young entrepreneurs and new businesses.
Lexdray at Red Bull Guest House 2014
Housing the electronic music world's it-crowd during the annual Winter Music Conference in Miami Beach means going above and beyond. For this year's invite-only Red Bull Guest House, we designed a unique RBGH version of our Tahoe Duffel which once again was given in the deluxe gift package each guest receives when they arrive in their room (2013 guests received a special Red Bull version of our Lexdray Ibiza Pack).
March 27-30, the same weekend as Ultra Music Festival, the Red Bull Guest House (Gale Hotel) has been the most sought after party invite during WMC. It's no wonder considering the incredible line-up they piece together over the 3-day period. Eight legendary dance labels provided this year's line-up which included the likes of Skrillex, Richie Hawtin, Julio Bashmore, RiFF RAFF, Cashmere Cat, Elliphant, a surprise set from Diplo, and more.
Check out images of the duffel, in-room gift set and 4-day event below.
*Images: Red Bull
Tony Royster Jr. x Lexdray Collaboration Case on Hypebeast
Special thanks goes out to Hypebeast for this unexpected post featuring our recent collaboration project with uber talented Tony Royster, Jr. Much more information is still to come regarding this project. Buy the case here.
Return of the London Garment
Back by popular demand, our unique London Garment is back and available for purchase on our website. We've also created a special Classified Collection Video Series special to mark it's return. Take a look.
They say a picture is worth a thousand words, well, we can do better than that.
Please check out the latest installment in Classified Collection Video Series featuring the London Garment.
Classified Collection Video Series - London Garment from Lexdray on Vimeo.
The Style of Do Kim at Capsule NY
Congrats to our good friend Do Kim…both for getting featured on this Freshness post last week for his ill style, but also for his new gig at Kinfolk. Glad to see you rocking our Lexdray x Boylston Trading Co. collab Boulder Pack. Fresh look.
Capsule NY Preview on Freshness
Big thanks to Poe, Sam and the Freshness crew for this post last week featuring our products at the Capsule NY Show. As you'll see from the images, we have some new products in the pipeline. We are bringing back our original Boulder Pack and Tokyo Pack with some special navy trims, and we have new kids backpacks coming as well.
