Fall 2014 Collection
Three brand new styles, a new version of our Ibiza Pack and a small travel tray make up our Fall ’14 Collection. We’ve also introduced a new olive colorway and custom heather grey nylon lining. In traditional Lexdray fashion, each style has been produced in limited runs. View the entire collection HERE!
Where To Go This Weekend - From Selectism
Special thanks to Selectism for including us in their Weekend Guide, and directing customers to our Pop-up Shop at Community 54 in NYC. Make sure to stop by and see the entire Fall 14 Collection - going on through the holidays.
Lexdray x Playboy Photo Shoot - Behind the Scenes
We will be launching a special collaboration reversible tote bag with Playboy in December. We worked with talented photographer, Julian Berman, to document the lifestyle shoot which took place in Venice Beach, CA. Stay tuned for more close-up images of the product, as well as the final lifestyle images. In the meantime, here are some behind the scenes shots to get you excited.
Lexdray x SOL REPUBLIC Video Shoot - Behind the Scenes
We will be launching a limited-edition collaboration set of Lexdray x SOL REPUBLIC headphones. To celebrate the partnership, we decided to do another video with LA Riots. Check out some behind the scenes pics from the shoot.
Nike Campus Visit
We were invited to Beaverton for some meetings. It was our first visit to the Nike Campus, and it was well worth the trip. We met with designers, sat with the director of Brand Jordan, dropped off some Lexdray gear, and learned more about the Innovation Kitchen. One thing is for sure....Nike is a well oiled machine that continues to innovate and inspire.
Of course we spent some time at the company store as well!
Organized State of Monday - Interview with The Hundreds
During the time of our installation at Fred Segal in Santa Monica, our Creative Director Alex Drayer, took some time to sit down and chat with Alina, editor with The Hundreds. Alex and Alina discussed where the brand is headed, brick and mortar, making product in limited runs, music and more. Read the full interview here.
Selectism - Capsule Selects from Las Vegas
Another tradeshow season has come and gone. With it, another successful Capsule show for us. Big thanks to all the buyers and press for coming out and giving the show purpose. Special thanks to Selectism for including our Aspen Soft Case as part of your Capsule Selects Exhibit. We appreciate the love! Great to see all of our friends and industry connects as always. We'll see everyone again in 2015.
Lexdray Installation at Conveyor
Last week we finalized a custom designed installation at Conveyor, our retail partner inside Fred Segal Santa Monica. Much like our brand, creating something that offered versatility and function was paramount. It also needed to provide a way to creatively feature our entire current product assortment. The idea for the installation was based on wall-mounted perforated pegboard most commonly used in the garage as a way to organize tools.
If you live in Los Angeles or have plans to visit Santa Monica in the coming weeks, certainly stop by and check it out (8/18/14 through 9/8/14).
Summer '14 Tokyo Pack in Men's Non-no Magazine
Pick up the August 2014 Men's Non-no (Japan) issue for a breakdown on our most recent Tokyo Pack. Thanks Men's Non-no!
Summer '14 Boulder Pack in MonoMax Magazine
MonoMax Japan (one of our favorite Japanese publications) has featured our recently released Summer 2014 Boulder Pack in their August 2014 issue. This issue features top rated products on the market, and they've rated the Boulder Pack the No. 1 new pack for storage capacity. Special thanks to MonoMax for this award.
