Today we released an exclusive three-bag collaborative capsule collection (FLG Collection) with online men's boutique Boylston Trading Co (BTC). Conceived by Frank “The Butcher” Rivera, BTC offers an impressive range of carefully curated menswear, hard goods and collaborative products. The collection, which includes our Lexdray Tahoe Duffel, Stockholm Brief and Boulder Pack, has been produced in a stunning royal blue colorway across all three bags, and features BTC’s distinctive frog logo on a tonal red woven label. The interior of each bag is lined with a custom red tiger-camo print and numbered as each bag is exclusive to 100 pieces.
Frank came to us in early 2011 with the idea behind BTC and expressed the potential of working together on a collaboration project. The collection we created was a pretty seamless process. We agreed on the three current Classified Collection styles we would remake, and quickly made a joint decision on the colorway we envisioned. Once we added the custom interior tiger-print nylon with matching tags and labels, it became evident the collection was going to be very strong.
When the conversations first began, BTC's website was still under construction. We had an idea of where they were going, but we are even more impressed now with the layout and format of their site. Going to the BTC site is more like a learning experience than a shopping experience. They provide lifestyle segments that you just don't get on most websites.