What happens when one of the most symbolic lifestyle brands in the world approaches you to collaborate on a bag? You say yes. We scoured Playboy’s endless library of assets from the last 60 years in the quest to design a classic tote with a playful edge. And we knew instantly when we found the print—a series of colorful matchbook cases from the iconic Playboy Clubs of the ‘60s and ‘70s. Travel has always inspired us here at Lexdray, so this nod to Hugh Hefner’s international nightlife empire, which amassed more than 30 clubs from Miami to Manila in its heydey, was the perfect bridge between the two brands. Staying true to our understated aesthetic, we made the tote reversible to a clean and classic black ballistic nylon. We also added durable hardware, a center snap closure, and two water-repellent zippered pockets—one of which is fleece-lined to protect your valuables.
We also completed a lifestyle shoot in Venice Beach to celebrate the collaboration project. Like all of our shoots, travel was an underlying theme. We shot using a variety of transportation means including a unique vintage Land Rover, surf boards, a skateboard, and beach cruiser. Featured in the shoot, modeling the Playboy side of the reversible tote is Playboy Playmate, Shanice Jordyn. Check out a few of the images below.