Lexdray x Playboy Photo Shoot - Behind the Scenes
We will be launching a special collaboration reversible tote bag with Playboy in December. We worked with talented photographer, Julian Berman, to document the lifestyle shoot which took place in Venice Beach, CA. Stay tuned for more close-up images of the product, as well as the final lifestyle images. In the meantime, here are some behind the scenes shots to get you excited.
Lexdray x SOL REPUBLIC Video Shoot - Behind the Scenes
We will be launching a limited-edition collaboration set of Lexdray x SOL REPUBLIC headphones. To celebrate the partnership, we decided to do another video with LA Riots. Check out some behind the scenes pics from the shoot.
Fall 2014 Collection - Product Shoot
A big thanks to our main man Dylan, product photographer extraordinaire, who handles most of our product shoots. We completed our Fall 14 shoot at a unique studio in downtown LA. Here's a few images from the shoot.
Nike Campus Visit
We were invited to Beaverton for some meetings. It was our first visit to the Nike Campus, and it was well worth the trip. We met with designers, sat with the director of Brand Jordan, dropped off some Lexdray gear, and learned more about the Innovation Kitchen. One thing is for sure....Nike is a well oiled machine that continues to innovate and inspire.
Of course we spent some time at the company store as well!
Lexdray Installation at Conveyor
Last week we finalized a custom designed installation at Conveyor, our retail partner inside Fred Segal Santa Monica. Much like our brand, creating something that offered versatility and function was paramount. It also needed to provide a way to creatively feature our entire current product assortment. The idea for the installation was based on wall-mounted perforated pegboard most commonly used in the garage as a way to organize tools.
If you live in Los Angeles or have plans to visit Santa Monica in the coming weeks, certainly stop by and check it out (8/18/14 through 9/8/14).
Summer '14 Tokyo Pack in Men's Non-no Magazine
Pick up the August 2014 Men's Non-no (Japan) issue for a breakdown on our most recent Tokyo Pack. Thanks Men's Non-no!
Summer '14 Lifestyle Shoot
We recently completed an amazing lifestyle shoot featuring our Summer 2014 Collection. Together with the ultra-talented 5pts, we got up early to follow two riders as they ventured up the Pacific Coast Highway starting in Malibu. The small Summer collection, which consists of new editions of three of our signature styles (Tokyo Pack, Boulder Pack and Shanghai Tote), was inspired by the California coastline so the shoot was a natural fit. It also helped that we had two unique motorcycles including a Triumph Thruxton and extremely limited Ecosse Heretic from Ecosse Moto Works. Special thanks to our riders, and to 5pts for capturing the day.
Summer 2014 Collection on Highsnobiety
Special thanks to Highsnobiety for this recent post featuring our Summer '14 bags. We appreciate the continued support. Check out our 3-piece Summer '14 Collection available now!
Summer 2014 Collection
Inspired by the California coastline, we've reissued new editions of three of our signature styles for Summer '14. Beginning today, the Tokyo Pack, Boulder Pack and Shanghai Tote are available in black ballistic nylon with a custom camo lining, striped webbing and navy accents. In traditional Lexdray fashion, each has been produced in limited runs. Styles are available on lexdray.com and select Lexdray retail partners.
Lexdray x CU Buffs Mens Basketball
Each year we designate a program or foundation to donate product to and create some free of charge design work. This year we decided to work with the Colorado Mens Basketball Program (our Creative Director's alma mater). We recently delivered the appropriately named, Boulder Packs, to the Athletic Department which included a special Lexdray designed CU Buffs Hoops Patch stitched to the side of each bag. These were the final remaining khaki/black colored Boulder Packs, which are CU colors and a perfect match for the program. We look forward to future projects with the team and congratulate them on a successful 2013 season. Check out the images below.
