Special thanks to Delphine Germano, NYC liaison for Le Bon Marche (Paris) for her recent Lexdray mention in WWD. Check out the article below.
Lifestyle blogging guru Marcus Troy put together another crop of talent from the blogosphere at Project New York last week. Dubbed, The Blogger PROJECT, the talented group included the likes of William Yan, Freshness Mag, Slamxhype, Selectism, Highsnobiety, Two Inch Cuffs, Por Homme, The Madbury Club, Denim Therapy and The Denim Guy. Marcus and the team from Unknown Collective shot pix and video during the three-day event and put together some amazing footage. We were of course thrilled to see Lexdray represented. Thanks MT.
Last week was the Project New York show. It was an unbelievably well run event and a pleasure to be part of...as it was our first trade show. The space where the event was held on Mercer Street helps create an amazing atmosphere that complements the aesthetic of well curated brands that take part in the show. Props to the Project team for upping their game this season. We are looking forward to being part of the show next month in Las Vegas.
From December 1, 2011 through January 15th, 2012; Reed Space has brought a taste of New York City to Hong Kong, housing a capsule pop-up with Lane Crawford. Lane Crawford is one of the most prestigious department stores in the world. As you can see from the photos, they've included all three bags from our Lexdray x Boylston Trading Co collaboration project. If you have plans to be in HK, it certainly looks worth checking out.
Selectism and High Snob came out last night to support our upcoming FLG Collection with new retailer Bolyston Trading Co. Leading the Boylston ship is industry veteran, Frank the Butcher. Look out for their website launching soon as well as a brick and mortar shop coming to Boston in early 2012. Thank you to Selectism and High Snobiety for attending last night.
Last night we celebrated the opening of our first Pop-up Shop in NYC at Reed Space Annex. We had a ton of good friends and industry peeps on hand to help in the celebration. Special thanks to Frank the Butcher, Hawaii Mike, Jei Morris, Matthew Klein, Nico Reyes and DJ Soul for their assistance. Shout out to Buffalo Trace, Mexicue, Modello and Hint for their support as well.
Urban Daddy featured our pop-up shop on their Weekender edition of things to do in NYC. Come down and see us this Friday-Sunday (12noon-7p) at the Reed Space Annex. Our new FLG Collection with Boylston Trading Co. will be on hand. The collection ships in November and they make an ideal holiday gift.
"Looming in the distance: holiday travel season. A time of the year when nothing is more valuable than an aisle seat. Except perhaps a trusty backpack. Our humble suggestion: visit Lexdray’s pop-up this weekend for one of their sturdy, pocket-laden, Japanese-fleece-lined numbers. They’ll be the talk of the TSA this Christmas."
Some product shots from the preview event last month in SF.