We are partnering with two lifestyle accessories brands for a special Pop-up Shop in NYC, July 19-23. The Pop-Up will take place in the Soho area of Manhattan at FOG New York, a retail shop located at 327 Lafayette Street.
We have 4 new styles which will make their debut, each of which come in black and navy versions (including our collaboration case with Tony Royster, Jr.). We will be taking pre-orders for the new styles which begin shipping in mid-Agust and our current products will be for sale as well.
The two brands joining us for the Pop-Up include Nocs, a Swedish audio brand which specializes in headphones and wireless speakers, as well as Ballast1903, a quality timepiece manufacturer. Like Lexdray, both brands offer clean, understated, thoughtfully designed products.
Special thanks to our friend Marcus Troy for his recent features of our Lexdray x Red Bull DJ Pack and Shanghai Tote. Marcus is constantly on the road and knows his bags as well as anyone. When you have some time, check out Marcus's blog and read about all the interesting things he has going on and all the fresh brands he gets to work with.
Our friends at Freshnessmag always do a spot-on job of explaining our products and making the most of our images, as they've done on this recent post regarding our DJ Pack. Special shout out to Poe and crew.
We recently partnered with Red Bull and Streetvirus to design the ultimate DJ Backpack that finalists in the Red Bull Thre3Style competition will receive. To make the most functional DJ Backpack, we consulted with friend, DJ Clark Kent, who has made classic beats for multiple hip hop legends and travels the world performing in clubs. Young Guru (Jay-Z’s DJ and engineer) also worked with us during the design process to construct an innovative and stylish DJ Backpack.
During the design process, we measured everything a DJ would typically carry with them to a performance and made sure there was a spot for each of these items in the bag. The front section of the backpack consists of two zippered pockets (one of them is fleece lined) which were designed to carry small valuables like batteries, memory cards, flash drives and cell phone. The second section of the bag has six mesh zippered pockets designed to hold cords of all kinds. Opposite the zippered pockets, are four padded slots that house a Shure needle case, hard drive, Serato SL4 and head phones. The third compartment of the bag was designed for 6 to 8 records and the fourth section can hold up to an 18” laptop and an ipad. The last section has a rear compartment, similar to our other backpacks, designed to store CDs. The bottom of the bag is water-resistant, includes sturdy feet so the bag sits upright and features a duck print camo pattern designed by Streetvirus.
We will be releasing a limited run of the DJ Backpack this April. The Lexdray version DJ Pack (Ibiza Pack) will feature an all-black exterior and a grey-scale duck print camo lining. The bag will retail for $405 and will be available here on our site and in select retail shops.
Streetvirus x Lexdray x Mitchell & Ness for Red Bull Thre3Style
The Red Bull Thre3Style competition is already in full swing with the finals coming to Lure in Los Angeles on April 5th. Finalists of the competition may not realize it, but they will be getting some very unique gifts curated by Red Bull and Streetvirus...each item sporting the "Champion Sound" logo.
Streetvirus produced a collection of 14 individully numbered limited edition one-of-a-kind jackets. The jackets are constructed from indigo dyed vintage camouflage.
Lexdray produced a collection of 50 numbered DJ Backpacks with a custom duck print camo lining designed by Streetvirus.
Mitchell & Ness produced 400 hi crown snap back hats for the competition. The visor and undervisor feature a duck print camo pattern designed by Streetvirus.
Check out images of the 3-pack below.
We've been working on a special project for some time now with talented drummer, Tony Royster, Jr. Tony travels the world playing with the likes of Jay-Z and Joe Jonas among others. In order to make his travel experience more seamless, we will be releasing a unique case with Tony later this year. Our first promotional piece to let people know about the project took place at the Mondrian Hotel in Los Angeles on December 21st. Stay tuned for images and more information on this collaboration.
Hypebeast recently featured a project we were a part of with Kid Robot and Staple Design, The KRB Collection. Thanks Hypebeast.
We recently combined forces with Kid Robot and Staple Design to design and produce a sling bag for the Kidrobot Black Collection. The highly limited edition series which also includes tee-shirts, a hat and pigeon figurine is comprised of an all-black colorway plus a single hit of color. "In design language, a true black is made up of specific percentages of cyan, magenta, yellow and black. Staple played with the conflicting idea that these pop, bright colors are essential to making a rich black color. In the Kidrobot Black collection, the CMYK spectrum is subtly visible in all pieces to create an understated graphic aesthetic."
The entire collection will be available starting 11/15/12 at the Kidrobot online store and each of their retail stores in New York, San Francisco, Miami, London and Boulder.