NIKE Air Force 1 Bespoke by Lexdray - (Part 2)
I recently had the privilege of working with my friend iZ at 21 Mercer to create my own version of an AF1. It's become common practice these days to create your own Nike's, so I wanted to do what I could to separate this pair from the rest. I started by bringing in all of my own fabrics. Every fabric we used, excluding the sole and laces, are fabrics from our original Classified Collection as well as our collaboration project with Boylston Trading Co. They include 1680D ballistic nylon, lycra coated neoprene, 1000D TPE for the swoosh and lace holes, and even our webbing is used on the tongue. These shoes are crazy comfortable too, as the entire interior of the shoe is lined with neoprene.
This being my first pair of custom Nike's, I also decided to take it up a notch by having my man Jonathan Mannion shoot them for me. Here's what we came up with.
-Alex
Highsnobiety Buyer's Guide
With the summer months ahead and travel on top of everyone's mind, Highsnobiety recently highlighted "10 Great Travel Bags" now available for sale. One of the bags included in the feature was our Lexdray x Boylston Trading Co collaboration Tahoe Duffel. It's an amazing bag with tons of pockets, ample space for a long weekend and has backpack straps just in case you're on the run.
Lexdray featured on The Combined
Our Tahoe Duffel was featured today on Marcus Troy's new blog The Combined. I love the look and layout of this blog. The content is always outstanding, but the subtle overall single column look and use of strictly black and white images makes this one of my new favorite sites.
Troy Twins sporting Lexdray Boulder Packs
If you were like me last week and didn't know influential blogger Marcus Troy had a virtually identical twin, now ya know. Like Marcus, Ahmad Troy is soft spoken, intellectual and opinionated. Makes me like Marcus X 2. After my initial double-take, I couldn't resist getting them to pose for a photo with me...each sporting our Boulder Pack no less. Much appreciated Troy twins.
Camo is the new Black - Project Vegas 2012
With a steady flow of well dressed buyers, editors and chic attendees visiting our booth last week, I didn't get as much time as I would have liked to walk the show during Project's 3-day event, but I wanted to post a few images. Of the endless booths and floorspace at the show, I was by far most impressed with "Project Wooster" curated by Nick Wooster. The aesthetic appeal of his beautifully curated section, consisting of mostly Japanese brands whose products could inspire anyone to love retail, will surely be adopted by trade shows worldwide. Here are a few images I shot from Project Wooster.
On and Beyond
Multi-talented blogger, artist, photographer Vincent Tsang added a few posts to his onandbeyond.com blog last week as a result of The Blogger Project. His posts included some outstanding images from Project Wooster curated by Nick Wooster, Herno Laminar's new line designed by Errolson Hugh of Acronym, Staple Design's new line from Jeff Staple, a few pics of Pharrell and Project president Andrew Pollard, and last (though we were the first of these posts) some excellent shots of our booth. Vincent's eye for great brands and understanding how to capture intelligent product images make onandbeyond a must read. Thanks again Vincent.
Project Las Vegas - Feb 2012
Project, Magic, Slate and Workroom brought together a wealth of unbelievable brands, buyers, editors and talented people all around last week in Las Vegas. We were thrilled yet again with how well the show was put together and the response to our brand. Special thanks to Project and everyone that came out to show us support. As a result of Project you will see our bags in a number of new curated specialty boutiques in the months to come.
Lexdray Classified Collection Compilation Video on Highsnobiety
Highsnobiety was nice enough to post yet another one of our Classified Collection videos, this one being our compilation video. Thank you Highsnobiety.
Lexdray Classified Collection Compilation Video on Hypebeast
Hypebeast continues to support our brand and we couldn't be more thankful. Today they posted our most recent compilation video which ties in all six of our original Classified Collection videos. We hope to return the favor some day Hypebeast.
