What happens when one of the most symbolic lifestyle brands in the world approaches you to collaborate on a bag? You say yes. We scoured Playboy’s endless library of assets from the last 60 years in the quest to design a classic tote with a playful edge. And we knew instantly when we found the print—a series of colorful matchbook cases from the iconic Playboy Clubs of the ‘60s and ‘70s. Travel has always inspired us here at Lexdray, so this nod to Hugh Hefner’s international nightlife empire, which amassed more than 30 clubs from Miami to Manila in its heydey, was the perfect bridge between the two brands. Staying true to our understated aesthetic, we made the tote reversible to a clean and classic black ballistic nylon. We also added durable hardware, a center snap closure, and two water-repellent zippered pockets—one of which is fleece-lined to protect your valuables.
We also completed a lifestyle shoot in Venice Beach to celebrate the collaboration project. Like all of our shoots, travel was an underlying theme. We shot using a variety of transportation means including a unique vintage Land Rover, surf boards, a skateboard, and beach cruiser. Featured in the shoot, modeling the Playboy side of the reversible tote is Playboy Playmate, Shanice Jordyn. Check out a few of the images below.
Ideal for the jet-setting watch collector—or anyone who hasn’t found one watch for every occasion—the Lexdray x Bamford Watch Roll is here just in time for holiday gift giving. We collaborated with our friends at Bamford Watch Department, the UK-based brand that specializes in customizing iconic timepieces from renowned brands like Rolex and Panerai, to create a travel-friendly watch carrier. With room for three watches and a watch tool, the understated case is slim and lightweight to easily slip into your bag. The exterior is made from our signature ballistic nylon and secures with a velcro wrap-around strap, while the interior is lined with a soft micro-fleece that folds over to protect your watches from scratches.
Shot on location in New York City where our brand was born, the Fall/Winter 2014 lifestyle shoot pays homage to the city that never sleeps and always inspires. The subway photo series, shot by fashion and music photographer Heath Grout, highlights our added styles, fresh olive color option and new custom twill fabric.
On the guys: Beijing Duffel/Mont Blanc Pack combo (F14 collection), Ibiza Pack (F14 collection), Zurich 11” Laptop Case (W14 collection).
On the girl: San Diego Pack (F14 collection), Cape Town Reversible Tote (W14 collection).
Hoodies generously loaned from Community 54 (NYC).
Here's a few images from the recent shoot.
Our brand continues to grow in Japan. Pick up a copy of Japanese men's mag, Men's Fudge, (January 2015 edition) where our new Mont Blanc Pack has been featured.
Make sure to pick up a copy of the November edition of Japanese men's magazine, Brutus, to see a nice feature on our London Garment.
Freshnessmag is one of our favorite blogs to frequent by the team here at Lexdray, so it's always amazing when we see our own product posted on the site. Freshness recently featured two posts with our Fall 14 gear, first focusing on our new Ibiza Pack, and then showing love for our latest headphone collab project with SOL REPUBLIC. Thanks team Freshness!
We were thrilled to see our our Fall 14 Collection posted by lifestyle and tech blog, Supercompressor. The Thrillist Media owned blog specializes in gadgets, gear, rides, and all things awesome. Check out this recent post as part of their Week's Best Gear!
Carryology thoughtfully decided to included our Fall 2014 Collection in their Nov 16th Week in Review. Thanks Carryology.
Our usual big thanks goes out to Hypebeast for this recent mention of our Fall 14 Collection which recently launched. Make sure to check out our product on the Hypebeast store as well.