City Series Mix Volume 39
Vashtie Kola is a New York based Director, Designer, DJ, Artist and Creative Consultant.
Directed Videos for Justin Bieber, Kid Cudi, Solange, Jadakiss, Kendrick Lamar, Joey Bada$$, and a National Commercial for Pepsi starring Will.I.Am.
Vashtie has DJ’d for Kenzo, Chloe, DKNY, Swatch, Brand Jordan, Cadillac, PONY, Farfetch.com, Prince (The Musician), Refinery 29, Top Shop, Patta (NL), Stussy, Bushmills and More.
Owns her own Brand, Violette New York, which was established in 2008, and is carried at select boutiques, such as Colette in Paris. Vashtie’s brand has collaborated with various brands and artists including Brand Jordan, Beats by Dre, Baron Von Fancy and Cam’ron.
In 2010, Vashtie became the First Woman in History to Design a Brand Jordan Sneaker.
In 2011, The New York Times wrote an article about Vashtie entitled, “Up Close Her Cool-Kid Clubhouse,” where they titled her as “A Role Model for Young Tastemakers.”
Creative Directed for Brands such as: Island Def Jam, Roc Nation, Jay-Z, Tommy Hilfiger, Billionaire Boys Club/Ice Cream, and most recently, Puma.
In 2012, Vashtie designed a limited pair of Beats By Dre Headphones in a Taxi themed design.
January 2013, Featured as a face in DKNY’s Opening Ceremony Collaboration alongside Super Model Cara Delevingne and again for DKNY Resort 2015.
Vashtie has recently worked with brands such as Ray-Ban, Fiat, Macadamia Hair, Porsche Design, Blackberry, Whistles UK, and GShock and continues to be featured for her work in publications such as: The New York Times, Trace, i-D, Paper, Elle, and The Daily News.
If you could collaborate musically with anyone of your choice, who would you choose?
King Krule, Morrissey or Mariah Carey
What is your favorite venue you've ever performed at?
Balajo in Paris or Webster Hall in New York. Both are super legendary and old school. You can just feel the energy of the legends who passed through their doors.
What DJ gear and travel essentials do you always carry with you on the road?
Laptop, Serato vinyl and needles. Travel essentials include a sleep mask and caudelie grape water mist (flying dries your skin out!)