San Diego proved to be an amazing city to hold the 2016 MLB All-Star Game. We had a chance to cycle around the waterfront the day of the game and snap some images of the backpack we made for the 2016 All-Stars. Overall it was an amazing few days with fantastic weather, as expected. Congratulations to the American League for their victory and for securing home field for whichever AL team makes the World Series.
This year's All-Star's and personnel received a pretty awesome gift bag, highlighted by our Lexdray x MLBPA Boulder Pack. It was the special 50th anniversary of the Players Association and a historic year to be part of. Special thanks to the other brands who helped make up the gift bags including Dream Hotels, Jason Markk, Incipio and more. Check out the images below showing many of the items received.
Make sure to come by ACD Gallery in San Diego next Sunday evening (July 10th), for our All-Star Kickoff Event. We'll be doing a variety of product giveaways, including a limited run of Lexdray x MLBPA 50th Anniversary T-shirts.
Also be sure you also register for a chance to win one of the exclusive backpacks we made for MLB All-Stars and personnel set to take part in the 2016 MLB All-Star Game which takes place on Tuesday, July 12th.
As the Official Luggage Provider of the Major League Baseball Players Association (MLBPA), we are throwing a kickoff event on Sunday, July 10th, prior to the next week's All-Star festivities in San Diego.
Everyone is welcome to come by the event, which will be held at one of our retail partner shops (ACD Gallery). Check out the full invite below.
An enormous thanks to the team at Cult Edge for helping us spread the word regarding our initiative to raise money for Little Kids Rock, a national nonprofit 501(c)(3) organization that provides free instruments and music education to kids in underserved public schools. Together with Tony Royster, Jr. we are donating a percentage of sale proceeds for each Lexdray x TRJR Case sold in December and January. Please help us support this worthy cause.
Lexdray to Donate Portion of Sales Proceeds to Benefit Music Education
We are giving back this season with a brand new initiative featuring world-renowned drummer and Lexdray brand ambassador Tony Royster Jr. We've teamed up with Tony to offer his collaboration drumstick bag with a percentage of sales going to Little Kids Rock - a national nonprofit 501(c)(3) organization that provides free instruments and music education to kids in underserved public schools.
The Lexdray x TRJR Case features various internal and external compartments as well as Tony Royster, Jr. patches and labels. Made from water-resistant nylon and twill, the case doubles as a durable everyday bag, with enough space for up to a 17-inch laptop. 500 pieces were produced as part of the collaboration.
Royster Jr. is regarded as one of the world's top drummer prodigies, and has toured with everyone from Joe Jonas to Jay-Z. Just 31 years old, Royster Jr. is also known for his philanthropy, holding free drumming workshops and motivation talks in communities across America.
To support Royster Jr.'s work and as part of Lexdray's commitment to social good, we are donating 15% of sales proceeds from the drumstick bag to benefit Little Kids Rock, starting today through the end of January 2016.
"As a music lover and father to two young kids, it only made sense for us to use this collaboration to promote music education in schools across the country," said Alex Drayer, founder and creative director of Lexdray. "By purchasing the Lexdray x TRJR Case, you are not only getting a go-to accessory for drummers and commuters alike, but also equipping thousands of students with musical knowledge and experiences for the future."
Since 2002, Little Kids Rock has given more than 400,000 underserved schoolchildren across the U.S. access to fun, engaging, music classes and brand new instruments at no cost to the students, teachers, or school districts.
Watch the video below to hear Tony's story and listen to why he loves his signature Lexdray stick bag.
We recently had the pleasure of working with the Young Investors Organization (YIO), during their recent reunion which brought together over a hundred members from around the world. The global organization is a network young investors from some of the world's most influential families. Special thanks to the entire YIO community.
We've had a ton of great feedback following the release of our announcement that we've become the Official Luggage Provider of the MLBPA. Thanks for helping us spread the word Supercompressor!
-- Official Press Release --
Lifestyle brand Lexdray is proud to announce that it has become the Official Luggage Provider of the Major League Baseball Players Association (MLBPA), effective for the 2015 and 2016 seasons.
The partnership will officially launch at the upcoming MLB All-Star Game on July 14, in Cincinnati, OH, where All Stars and key personnel will receive custom Lexdray Beijing Duffel bags—an essential piece for a Major Leaguer’s jet-setting lifestyle.
The sleek and ultra-durable Beijing Duffel is a perfectly sized carry-on designed for the frequent traveler, featuring dual compartments for easy organization, various exterior pockets to quickly reach daily essentials, and a versatile padded shoulder strap system. The exterior is made of weather-resistant fabrics and premium grade hardware and includes the Major League Baseball Players Association logo patch.
Lexdray will provide additional custom product for the MLBPA throughout the season, by outfitting players with bags and accessories that will last a lifetime.
"As a sport steeped in tradition and nostalgia, baseball aligns perfectly with Lexdray’s timeless and functional collections, which are inspired by old school quality and designed to complement any lifestyle," says Alex Drayer, Founder and Creative Director of Lexdray. “We’re honored to collaborate with the MLBPA to celebrate America’s national pastime and help players travel in style.”
“The Major League Baseball Players Association is proud to partner with Lexdray. Their fashion-forward, yet functional bags are a great match for Major Leaguers and anyone with busy travel schedule or on-the-go lifestyle,” said Evan Kaplan, MLBPA director of licensing and business development.
Look for the special Lexdray for Major League Baseball Players Association bags at this year’s All-Star Game and follow the players’ journeys with the hashtag #LexdrayMVP. The original Beijing Duffel and the entire Lexdray product line are available for purchase at lexdray.com.
Founded in 2009 in New York City, Lexdray is a lifestyle and travel accessories brand recognized for its use of smart design concepts, superior craftsmanship and high quality materials. Lexdray creates timeless and functional collections inspired by old school quality and intended to complement any lifestyle—from the outdoor enthusiast to the city dweller. Produced in limited-edition runs, every product is numbered for quality control and exclusivity. Follow: @lexdray
ABOUT MAJOR LEAGUE BASEBALL PLAYERS ASSOCIATION (MLBPA):
The Major League Baseball Players Association (www.mlbplayers.com) is the collective bargaining representative for all professional baseball players of the thirty Major League baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League baseball players. On behalf of its members, it operates the Players Choice licensing program and Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust, a charitable foundation established and run entirely by Major League baseball players. Follow: @MLB_Players; @MLBPAClubhouse; @MLBPlayersTrust
City Series Patch Contest
Here is your chance to design new city inspired graphics to be used on a series of embroidered patches being produced alongside the new F/W 2015 LEXDRAY Technical Apparel line. Our exclusive judges will select one winning designer who will receive a grand prize of $500 cash!
You will start with the brand assets provided. From there you have got a blank canvas to create something amazing! Let's see what you've got!
All details for the contest and assets provided for download can be found HERE. Good luck!